Uncomplicated, but far from simple.
Santa Virdina is a vinho verde from one of Minho, Portugal's oldest producers. It’s a wine as alive as the land it comes from. Crisp, effervescent, and rooted in fresh young grapes, it called for a brand world to match.
I built that world from the ground up. Drawing on the legend of a mythical forest goddess, I developed a visual identity that felt both ancient and immediate — then brought it to life through an original photoshoot that established the brand's ecosystem. From there, the story extended across every touchpoint: website, in-store POS, and press kits, developed in close collaboration with creative and business partners.
Important to note:I do not own the rights to any of the work done at GALLO. All assets and work are property of GALLO and their respective brands/affiliations. All thoughts and opinions are my own. Copyright © 2026 E. & J. Gallo Winery. All rights reserved.