Wild Horse is a Paso Robles winery built on the belief that challenge forges character — in the land, in the grapes, and in every bottle. Free-spirited and unapologetically rooted in place, it's a brand with a story worth telling.

To tell it right, I went to the source. A brand immersion trip to Paso Robles grounded me in the land, the history, and the people behind the wines. From there, the focus was building a social media presence through original photography, video, and copy that brought the brand's maverick spirit to life. The vineyards and their ecosystems were a big part of that story. Goats working the landscape, owl boxes in the oak trees…a place as alive as the wine it produces. The work extended to POS and the website, but at its core this was about finding the soul of a place and translating it into content that could stop a scroll.