Alamos is a wine rooted in over 120 years of family winemaking, crafted from high-elevation vineyards at the foot of the Andes. Authentically Argentine and built on generations of passion and expertise, it's a brand with real depth behind it.

Following a full packaging renovation highlighting consecutive wine awards, I led the creative refresh across every major touchpoint. A new photoshoot established the updated visual direction, and the website was rebuilt from the ground up — a template that ended up becoming the foundation other brands would go on to use. Social content was produced for Q1 through Q3, with original photo and video shot and copy written in a single focused production. The work also extended into POS for an NFL partnership and targeted content for the Spanish and Hispanic market, bringing the brand to new audiences without losing what makes it distinctly Alamos.