Verducci and La Terra are two expressions of the same idea — organic Pinot Grigio and Cabernet Sauvignon crafted from Sicilian grapes under the Terre Siciliane IGT, rooted in sustainability and a deep connection to the land. Same juice, same values, two distinct faces. The project was designed as a split test to bring both brands to market simultaneously and let consumers decide which world resonated.

The creative challenge was building two brands that felt genuinely different while sharing the same DNA. Verducci leaned into classic Italian heritage — bold typography, a crisp palette of light green, white, and red. La Terra took a more organic, tactile direction — florals and fauna, earthy teal and maroon. I developed both brand world expressions in parallel and executed that distinction into a single photoshoot where subtle shifts in glassware, propping, and color cues gave each brand its own atmosphere without ever leaving the same set. The result was a cohesive body of work that told two stories at once.